codeValet CMO pursued Snohomish Film Co for the creation for a pitch video to use in investor events and pitch meetings. We worked with the CMO to craft the script and then worked to create a storyboard for production. This process look about 6 weeks because the founder team was still workshoping product market fit, USPs, and target audience.

Once script and storyboard were approved, we turned around a first draft within 72 hours. We used a combination of tools to produce this video, from After Effects for motion graphic design, to Illustrator to rig and prepare graphic elements for motion, to AI tools like ElevenLabs to help transform our original voice over to find a voice that worked well for their target audience. The whole process was accomplished with our in-house team thereby keeping production costs down to a minimum.

There were 6 revisions for this project, mostly due to the fluid nature of startups entering into their first fundraising round. Snohomish Film Co remained diligent throughout the process to provide edit turnarounds quickly.

Due to the fluid nature of startups, the primary complications for this project were finding the right language and positioning for the voice over and text callouts. This was the reason for a majority of the change requests, but no notes were given on the style/design of the video.

codeValet successfully raised $1 million in their initial fundraising round, meeting their goal. They point to this video as being a critical piece of content to help their pitch and presentation to investors.